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Behavioral targeting
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11	User Perceptions of Sharing, Advertising, and Tracking Sonia Chiasson Farah Chanchary School of Computer Science Add to Reading List Source URL: www.usenix.org Language: English - Date: 2016-02-21 12:56:51 Internet advertising Internet privacy Social networking services Facebook Online advertising Privacy Targeted advertising Network Advertising Initiative Behavioral targeting HTTP cookie Ad blocking FTC regulation of behavioral advertising
12	Case Study Full plista Integration Significantly Increases Publisher’s KPIs up to 69%! By integrating the full suite of plista Article Widgets, a top tier publisher increased Native Ads revenue by 69%. Furthermore, th Add to Reading List Source URL: api.plista.com Language: English Contextual advertising Internet marketing Advertising Targeted advertising Recommender system Widget Behavioral targeting Draft:Plista
13	Custom Targets Customer Case SWK Bank: More Credit Agreements Add to Reading List Source URL: adlicious.me Language: English - Date: 2016-05-03 04:24:35 Internet advertising Advertising Targeted advertising Target audience Behavioral targeting Online advertising Internet
14	The Power of Relevancy: The Biometric Impact of Online Advertising YA H O O ! I N S I G H TS Digital marketers continue to experiment with the latest advancements in targeting to help Add to Reading List Source URL: innerscoperesearch.com Language: English - Date: 2014-08-25 05:11:21 Marketing Internet marketing Internet advertising Advertising Targeted advertising Behavioral targeting Online advertising Innerscope Research Eye tracking Yahoo!
15	IAB Europe EU Framework for Online Behavioural Advertising April 2011 Introduction Add to Reading List Source URL: meine-cookies.org Language: English - Date: 2015-05-08 03:28:45 Internet advertising Internet marketing Information privacy Data Protection Directive European Union Online advertising Behavioral targeting Internet privacy Web analytics Computer security FTC regulation of behavioral advertising Network Advertising Initiative
16	Estimating the Relative Utility of Networks for Predicting User Activities Nina Mishra Microsoft Research Mountain View, CA Add to Reading List Source URL: www.cs.uoi.gr Language: English - Date: 2013-09-14 10:25:29 Internet advertising Social networking services Facebook Social information processing Targeted advertising Recommender system Click-through rate Behavioral targeting Twitter
17	Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan Add to Reading List Source URL: www.sizmek.com Language: English - Date: 2016-03-28 13:24:10 Internet advertising Dynamic Creative Optimization Click-through rate Targeted advertising Dynamic creative Advertising Behavioral targeting Conversion marketing Landing page Behavioral retargeting
18	Cookie Policy Web Version 1.0 Cookie Policy Introduction Add to Reading List Source URL: www.iveco.com Language: English - Date: 2015-06-11 09:38:35 Computing Internet privacy Software World Wide Web Hypertext Transfer Protocol Computer access control HTTP cookie Web analytics Internet marketing Local shared object Behavioral targeting Opt-out
19	Cookie Policy Web Version 1.0 Cookie Policy Introduction Add to Reading List Source URL: www.iveco.com Language: English - Date: 2015-06-11 09:59:23 Internet privacy Computing Software Hypertext Transfer Protocol World Wide Web Computer access control HTTP cookie Internet marketing Information privacy Local shared object Behavioral targeting Opt-out
20	Cookie Policy Web Version 1.0 Cookie Policy Introduction Add to Reading List Source URL: www.iveco.com Language: English - Date: 2015-06-11 10:00:12 Computing Internet privacy Software Hypertext Transfer Protocol World Wide Web Computer access control HTTP cookie Web analytics Information privacy Local shared object Behavioral targeting Opt-out

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